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Chanel and Portfolio Manager

Job description


On Behalf of an International FMCG- Manufacturing company in Baghdad, WRS team is looking for a local candidate to work as a Chanel and Portfolio Manager.




Main Responsibility:
  • Develop Strategic Framework for Portfolio/ Consumer: Define long-term vision, LRP, keeping in view strategic levers and tactical enablers to drive category & brand growth. Align, Sell and execute Business Case for new launches & category opportunities.
  • Develop annual plans & drive consumer, portfolio, and channel segmentation strategy covering volume, revenue, and P&L. Identify, prioritize, and develop strategies to exploit current and new opportunities driving profitable business growth and IMC design & deployment.
  • Develop and Implement Consumer and shopper Activation along with leading relationships with other complementing companies (Joint Promotions). Develop shopper insights-driven category vision with brand teams by translating opportunity mapping into strategic key activations.
  • Identify current shoppers (PITA) opportunities/issues in collaboration with the channel to drive solutions through differentiated shopper value proposition, PicOS, Planogram & Profit stories deployment.
  • Driving the channel-specific activation of brand IMCs and providing shopper marketing support for customer engagements".
  • Drive Category gap analytics (volume, market share, P&L, revenue, capacity build-up, VPO/Trade offers,  DME spend) and take necessary actions accordingly".
  • Utilize global and regional best practices locally for in-store activations & implement best practices of shopper marketing integrated marketing campaigns.
  • New Launches and commercialization: Stage Gate Management, Lead process of brief development, business case, key milestones & timelines. Manage prototype development & product testing. Align success criteria with all stakeholders. Effective communication & launch execution plan.
  • Operationalizing OBPPC - In collaboration with RGM, Define distinct pack roles within the portfolio addressing specific high-value consumption occasions to capture whitespaces/ opportunities. Align proposed architecture with TCCEC and CCI senior management.
  • Liaison with Supply Chain: Responsible for ascertaining sourcing, supply point, lead times, MOQs & demand. Manage financial implications & align stakeholders for business case/ before launch.
  • Monitor post-launch performance concerning agreed benchmarks including top & bottom line & all commercial & supply chain cost heads. Raising red flags where necessary to avoid risk. Design, align & execute mitigation plans where gaps exist post-launch for any pack/brand/territory.
  • Support Joint Business Planning with sales centres & key accounts for best-in-class execution. Building Category and brand territory-wise vision/ key goals & plans.
  • Cross functionally collaborates with relevant stakeholders for the development & execution of the idea along with territory & region-specific brand/ category plans & channel promotional guidelines.
  • People Capability Development/ Succession Planning and long-term team growth. Contributing to building the organization via cross-functional engagements & sales team capability-building.


Required Qualifications:
  • Fluent English  & Native in Arabic.
  • Over 5 years of similar experience including (sales, marketing & business development). 
  • In-depth understanding of the FMCG industry, including market trends, consumer behavior, and competitor landscape.
  • Specific knowledge of different channels such as retail, e-commerce, wholesalers, and distributors.
  • Proven track record in sales, negotiation, and closing deals.
  • Develop and implement a comprehensive portfolio strategy aligned with the company's business goals.
  • Ability to develop and implement effective sales strategies for each channel. 
  • Evaluate and prioritize product development and discontinuation based on market demand.